Joseph Plowman


Positive Psychology Advisor for Nádúr
BSc, MSc, PG Dip

Joseph is a founding member of the Centre for Applied Positive Psychology in the UK. He is also a member of the International Society for Coaching Psychology and practices as a clinical and cognitive behavioural hypnotherapist registered with the General Hypnotherapy Register. For the past several years he has been in a coaching and clinical practice in Blackrock, Dublin, and writes and tutors on various psychology and child psychology courses nationally.

Joseph implemented arguably the first happiness classes in an Irish context in 2008/2009, modelled on developments in the UK and resiliency programmes in the US. The classes were based on Rational Emotive Behaviour Therapy (REBT) and Rational Emotive Education (REE); the resulting wellbeing protocol was called BREEF: Brief Rational Emotive Education for Flourishing.

Surprisingly, positive psychology models of wellbeing tend to ignore the role of human beliefs. As a result of his research in REBT, Joseph developed a model termed ‘REAP what you SOW’. This combined Seligman’s PERMA model of wellbeing with REBT’s Self, Other, and World beliefs. Joseph argues that the nature of our beliefs in these domains will undoubtedly affect our Relationships, our Emotions, our Achievements, and our sense of Purpose and Meaning (REAP). It therefore makes sense to explicitly incorporate cognitive-behavioural models into models of flourishing. He uses this model in his clinical and coaching work along with positive psychology assessment and hypnotic processes (such as regression to moments of character strengths).

In short, Joseph believes that wisdom is real. Like the Stoics argued, to be wise is to ‘follow Nature’. Both our own better nature and the nature of the universe.



forest group meeting
river bridge in forest
food in forest
group hiking in forest

Subscribe to our Newsletter to receive a free guided Forest Bathing experience

Let us know if you want updates and news for Nádúr Centre for Integrative Forest Therapy.


Centre for Integrative Forest Therapy
Ground Floor
71 Lower Baggot Street
D02 P593